|English: Outdoor practice in Beijing's Temple |
of Heaven. Polski: Ćwiczenia taijiquan
w Pekinie. (Photo credit: Wikipedia)
Many have a very stereotypical view of seniors, especially when it comes to marketing. The idea that they are doddering, out-of-touch, tight-fisted, grumpy, miserly, narrow-minded, and set-in-their-ways has been statistically proven false. Seniors today are generally healthier, in touch, computer savvy, and very active. They even carry cutting-edge, hand-held mobile devices. They take classes in Tai Chi or Tuscan cooking with other adults, half their age or younger. They shop, read, socialize and travel. Some even work part-time, often in new, challenging fields. Countless seniors can do what they want, and because they have the time and money, they do just about everything younger adults do.
Joe Marconi, in his book, Future Marketing: Targeting Seniors, Boomers, and Generations X and Y, writes: “Many older folks strive to squeeze the most they can out of every moment of their lives. They want to be active, independent, involved, busy, on the scene, online, traveling, dancing, experiencing and discovering all forms of entertainment.
How much do they spend? On average senior households manage to spend a hefty $30,000 a year, according to the latest Bureau of Labor Statistics
Expenditure survey. “The seniors group has
by far the greatest percentage of those who have achieved financial and professional
success, and who can stop at a clothing or department store, cosmetics boutique
or fine jewelry counter and buy without guilt and without compromising the family
budget,” says Marconi. And while the two-year
slump in the stock market cut a deep swath in their investment income, it now seems
that seniors curtailed their spending only marginally.
|Bureau of Labor Statistics (Photo credit: Wikipedia)|
So, how do we define the term, “senior?” When does a person reach that point? The AARP, the nation's largest senior-advocacy group, starts their recruiting when people turn 50. Government agencies define “older population” as starting at 55; others 65. And because the first of the boomer generation is just now inching toward senior-hood, one market research firm divides the senior-line at age 57.
|Courtesy of Wikipedia.com|
More and more seniors today are looking ahead to needs within the near and distant future. Where does their money go?
|Tub King Walk In tub|
There are two special bath and shower designs that are very popular now with seniors: The Walk in Tub has been around for a dozen years now and everyone has seen the advertisements. This tub eliminates two things in particular: 1. The fear and possibility of falling; 2. The need for assistance in bathing. The tub comes with a free standing soaking tub with a water-tight door, an ADA compliant seat, with all controls within easy grasp, and an interior grab bar for pulling up from the seat. There is a handy hand-held shower and options can include air jet and water jet hydrotherapy along with an inline heater. Younger seniors who plan wisely will include a Walk in Tub in their bathroom. It can easily replace the existing tub that is there and the installation can be done in one to two days.
According to census projections, one in six Americans (56.2 million people) will be older than 65 by 2020. By 2030, that population will balloon to about 70 million. This will change the world of marketing. More companies will be looking at what seniors are buying, and they will try to anticipate what they might buy in the future. It's time to look ahead whether you are the buyer or the seller. Our world is changing.
In this article, I talked about what is considered being a senior today. I highlighted many of the changes that have taken place and shows how and what seniors are spending their money on. Grand children and improving their safety are top issues. Seniors are buying walk-in tubs and a new innovation called Safety Suite Showers to deal with the safety issues.
Check out this short video about our Walk-in Tub Buyers guide.
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Have a question? Feel free to contact me at the number or email listed below and I’ll personally get back to you. Thanks for reading; it’s been my pleasure to share this information with you.
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